Our Story

One of Australia's Best Kept Secrets

Innovative. Personal. Friendly Salon

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2020

Launched the Maiden Empire

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2018

Opened Boutique De Chevuex

Our 3rd salon in the group

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2017

NEW YORK Stylist Award

Business Personality 2017 – Amy Lawrence – Win

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2015

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Aesthetics Suite Launch

Our 3rd salon in the group

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2011

ETC Hair & Beauty Awards

National Award Finalist – Stylist of the Year 2011 – Morgan Fox
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Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There's no how-to road map to style. It's about self expression and, above all, attitude. Playing dress-up begins at age five and never truly ends.
Kristy Doherty
Award-Winning Stylist & Owner